Scott Wennermark's Resume (Last updated November 15th 2009)

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SCOTT A. WENNERMARK

(703) 378-1711 -

3730 Farmland Drive - Fairfax, Virginia 22033
http://www.linkedin.com/in/wennermark

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OBJECTIVE 
To generate new business through strategic partnerships, product development, and program development in order to further a company's mission and bottom line.

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EXECUTIVE SUMMARY 
Business development professional delivering strategies, partnerships, products, and pragmatic marketing solutions. Expertise in the nonprofit and for profit sectors. Continuous learner with a bias for action and results.

Relationship and team oriented with a proven consultative approach to problem solving. Consulted for and employed by various companies in the internet/media, mobile, association, ethics, telecommunications, hospitality, ministry, and financial services industries. Negotiated and directed 92 successful alliances and recruited 1,540 online marketing affiliates.

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AREAS OF EXPERTISE 
  • Business Development & Contract Negotiation
  • Research & Market Analysis
  • New Product, Partnership & Program Development
  • Marketing Strategy & Business Planning
  • Online Strategy & Consulting
  • Business Process Reengineering

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WORK EXPERIENCE 

American Bible Society, Chantilly, Virginia

2005 - Present

Strategic Partner Manager; Web Strategist; promoted to Director, Digital Ministry
Developing online strategies, new partnerships, and win-win solutions for $400M, 193 year old organization. Leading a wide array of partnerships, projects and strategic initiatives from pilot phase to world-wide launch.
  • Led cross departmental product development team to create and launch a new online Bible search tool (www.betasearch.americanbible.org).
  • Created strategy and negotiated contracts for ABS' first mobile marketing initiative--multi-city campaign generated an average response rate of 51%.
  • Negotiated contract and launched e-commerce affiliate program for www.bibles.com resulting in 409 new affiliates in the first month and $55K in new sales since inception.
  • Created strategic operating plan for Information Technology Department--pioneered and negotiated numerous affiliate marketing, mobile, IPTV, and web analytics vendor contracts.
  • Founded and directed first social networking initiative ShareYourStoryNow--customer blog serves as qualitative data collection mechanism and generates incentive products for donors.
  • Interviewed 103 recording artists for www.sysn.org--videos are among the most popular on a leading industry social networking platform.

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Wennermarketing, Washington, DC

1995-1999 and 2003-2004

Contract Consultant
Advanced organizational growth through development and execution of strategic initiatives and operational efficiencies. Partial client list includes: National Geographic Society, Ethics Resource Center, Internet Society, and Faith in the Family International.
  • Recruited and/or managed over 1,100 affiliate marketing partnerships for National Geographic's online store--increased affiliate program sales by $245,390 (363% increase over previous year).
  • Developed and launched Ethics Resource Center's "Leaders on Ethics" initiative--recruited and interviewed Fortune 100 CEO's speaking out about ethics in the workplace.
  • Directed Internet Society's lapsed e-mail membership marketing campaign--generated an 18% response.
  • Researched, developed, and launched go-to-market strategy for Faith in the Family International 501 (c)3 affiliate program--Faith in the Family is now the umbrella organization for 20 affiliates.

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National Recreation and Park Association, Ashburn, Virginia

2002 - 2003

Membership Director
Directed membership department for 22,000+ member association during leadership transition ($1.5M budget). Responsible for member services area, affinity programs, and marketing vendors. Member of senior management team with three direct reports.
  • Managed state partnership program and membership development campaigns.
  • Conducted research and created model to determine previously unknown lifetime value of a member.
  • Designed new membership recruitment campaign for annual conference that increased association membership and attendee registration.

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Crosswalk.com, Chantilly, Virginia

1999 - 2001

Sr. Account Manager; promoted to Director of Corporate Communications
Negotiated, designed, and executed online business partnerships. Directed staff, events, and activities for media company's Marketing, Business Development, and Customer Service Departments. Member of senior management team with three direct reports.
  • Negotiated new partnerships and assessed and restructured lapsed contracts resulting in $3.3M in new revenue.
  • Managed 26 corporate partnerships and online sponsorships--directed internal and external resources (e.g., advertising, technical development, marketing, reporting, etc.).
  • Negotiated and implemented online Customer Relationship Management (CRM) solution--reduced customer inquiries by 70% and overhead by $40K annually.
  • Transitioned 11,000 Web-filtering subscribers to a strategic partner--saved $90K in annual operating expenses and generated more than $35K in new revenue.

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Prison Fellowship Ministries, Reston, Virginia

1995

Marketing Coordinator
Coordinated cause-related marketing initiatives for largest nonprofit ($28M) dedicated to working with prisoners, ex-prisoners, and their families.
  • Designed, developed, and coordinated partnership and event exhibition strategy for Promise Keepers' conferences (events held in 13 cities). Successful partnership featured in New Man magazine.
  • Assisted in the development of a pilot internship program--employed 10-15 students a year.

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MCI, Arlington, Virginia

1992 - 1994

Sales Supervisor; promoted to Insights Program Manager
Managed 34 telemarketing sales professionals and led corporate headquarters best practice Supervisor Insights Program for second largest telecommunications provider.
  • Increased Supervisor Insights budget to $325K and expanded program scope to include a Managers Insights.
  • Improved existing program and developed new sales products for cross-divisional senior executives.
  • Created best practice contest manual--increased telemarketing sales and company-wide efficiencies.
  • Awarded "MCI Commendation Award" for Insights program efforts.
  • Earned "Top Sales Supervisor Award" as an MCI Sales Supervisor.

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Resort Recreation & Tennis Management, Hilton Head Island, South Carolina

1990 - 1992

Recreation Manager; promoted to Sales Representative
Managed and mentored eight college interns who provided outsourced recreational services to timeshares, hotels, and resorts.
  • Generated $600K in revenues over three month period via cold calls.
  • Managed and successfully launched four outsourced activity programs.
  • Developed partnerships with local businesses to promote recreational products and services.

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EDUCATION 

Missouri State University, Springfield, Missouri, 1986 - 1990

BS in Organizational Communications

 

Imperial College--University of London, London, England, 1990 - 1990

Minor Criminal Justice in Cultural Studies

 

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AWARDS 
MCI Commendation Award
MCI Regional Top Sales Supervisor Award

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CERTIFICATIONS & TRAINING 
Pragmatic Marketing Certified, Practical Product Management, Effective Marketing Programs, Internet Marketing, Basic Omniture Analytics, Continuous Improvement (TQM), Fundamentals of Marketing Management for Associations and Foundations, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, and Conflict Management.

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