Scott Wennermark's Resume

SCOTT A. WENNERMARK

3730 Farmland Drive
Fairfax, Virginia 22033
http://www.linkedin.com/in/wennermark

(703) 378-1711

OBJECTIVE

To positively impact an organization's mission and bottom line through best practice research, innovative strategy, new product/program development, and win-win partnerships.

EXECUTIVE SUMMARY

Business development professional with extensive experience in non profit and for profit organizations. Develops strategies, advances goals, and pioneers ground-breaking programs. Conducts best practice research, negotiates new business critical partner relationships, and designs win-win solutions. Bridges the gap from ideation to implementation. Consulted for and employed by companies in the internet, mobile, association, telecommunications, ethics, ministry, hospitality, recreation, recruiting, and financial services industries.

AREAS OF EXPERTISE

Research, Strategy & Business Planning

Business Development

New Partnership, Product & Program Development

Contract Negotiation & Vendor Management

Consulting

WORK EXPERIENCE
American Bible Society, Chantilly, Virginia	2005 - Present
Director, Strategic Advancement (promotion from Strategic Partner Manager)
Developing digital strategies, new partnerships, and win-win solutions for $400M, 195 year old organization. Created strategic operating plans for ITS and Digital Ministry--garnered $447,500 in new funding for ABS digital initiatives. Led cross departmental product development team to create a new online Bible search tool (www.biblesearch.americanbible.org). Conducted research, created strategy, and negotiated contracts for first ABS mobile marketing concert initiative--multi-city campaign generated an average response rate of 51%. Negotiated contract and launched e-commerce affiliate program resulting in 409 new affiliates in the first month and $55K in new sales. Founded and directed first social networking initiative ShareYourStoryNow--customer blog collects market intelligence and generates incentive products for donors. Interviewed 103 recording artists for www.sysn.org--videos are among the most popular on a leading industry social networking platform. -
Wennermarketing, Washington, DC	1995-1999 and 2003-2004
Contract Consultant
Advanced organizational growth through development and execution of strategic initiatives and operational planning. Partial client list includes: National Geographic Society, Ethics Resource Center, Internet Society, Salomon Smith Barney, and Faith in the Family International. Recruited and/or managed over 1,100 affiliate marketing partnerships for National Geographic's online store--increased affiliate program sales by $245,390 (363% increase over previous year). Developed and launched Ethics Resource Center's "Leaders on Ethics" initiative--recruited and interviewed Fortune 100 CEO's speaking out about ethics in the workplace. Created strategy and managed a campaign to the Internet Society's lapsed membership database--previous "dead" file generated an 18% response. Researched, developed, and launched go-to-market and event strategy for Faith in the Family International 501(c)(3) affiliate program--Faith in the Family is now the umbrella organization for 20 affiliates. -
National Recreation and Park Association, Ashburn, Virginia	2002 - 2003
Membership Director
Directed membership department for 22,000+ member association during leadership transition ($1.5M budget). Responsible for member services area, affinity programs, and marketing vendors. Member of senior management team with three direct reports. Managed state partnership program and membership development campaigns. Conducted research and created model to determine previously unknown lifetime value of a member. Designed new membership recruitment campaign for annual conference that increased association membership and attendee registration. -
Crosswalk.com, Chantilly, Virginia	1999 - 2001
Director of Corporate Communications (promotion from Sr. Account Manager)
Negotiated, designed, and executed online business partnerships. Directed staff, events, and activities for media company's Marketing, Business Development, and Customer Service Departments. Member of senior management team with three direct reports. Negotiated new partnerships and assessed and restructured lapsed contracts resulting in $3.3M in new revenue. Managed 26 corporate partnerships and online sponsorships--directed internal and external resources (e.g., advertising, technical development, marketing, reporting, etc.). Negotiated and implemented online Customer Relationship Management (CRM) solution--reduced customer inquiries by 70% and overhead by $40K annually. Transitioned 11,000 Web-filtering subscribers to a strategic partner--saved $90K in annual operating expenses and generated more than $35K in new revenue. -
Prison Fellowship Ministries, Reston, Virginia	1995
Marketing Coordinator
Coordinated cause-related marketing initiatives for largest nonprofit ($28M) dedicated to working with prisoners, ex-prisoners, and their families. Designed, developed, and coordinated partnership and event exhibition strategy for Promise Keepers' conferences (events held in 13 cities). Successful partnership featured in New Man magazine. Assisted in the development of a pilot internship program--employed 10-15 students a year. -
MCI, Arlington, Virginia	1992 - 1994
Insights Program Manager (promotion from Sales Supervisor)
Managed 34 telemarketing sales professionals and led corporate headquarters best practice Supervisor Insights Program for second largest telecommunications provider. Increased Supervisor Insights budget to $325K and expanded program scope to include a Managers Insights. Improved existing program and developed new sales products for cross-divisional senior executives. Created best practice contest manual--increased telemarketing sales and company-wide efficiencies. Awarded "MCI Commendation Award" for Insights program efforts. Earned "Top Sales Supervisor Award" as an MCI Sales Supervisor. -
Resort Recreation & Tennis Management, Hilton Head Island, South Carolina	1990 - 1992
Sales Representative (promotion from Recreation Manager)
Managed and mentored eight college interns who provided outsourced recreational services to timeshares, hotels, and resorts. Generated $600K in revenues over three month period via cold calls. Managed and successfully launched four outsourced activity programs. Developed partnerships with local businesses to promote recreational products and services. -

EDUCATION
Missouri State University, Springfield, Missouri, 1986 - 1990
Bachelor of Science in Organizational Communication -
Imperial College--University of London, London, England, 1990 - 1990
Minor Criminal Justice in Cultural Studies -

AWARDS

ABS Staff Excellence Award
MCI Commendation Award
MCI Regional Top Sales Supervisor Award

CERTIFICATIONS & TRAINING

Pragmatic Marketing Certified, Practical Product Management, Effective Marketing Programs, Internet Marketing, Basic Omniture Analytics, Continuous Improvement (TQM), Fundamentals of Marketing Management for Associations and Foundations, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, and Conflict Management.