Scott Wennermark's Resume

SCOTT A. WENNERMARK

(703) 378-1711 -

3730 Farmland Drive - Fairfax, Virginia 22033
http://www.linkedin.com/in/wennermark

EXECUTIVE SUMMARY

Business development professional delivering strategies, partnerships, and pragmatic marketing solutions that advance an organization's mission and bottom line. Expertise in the nonprofit and for profit sectors. Continuous learner with a bias for action.

Relationship and team oriented with a proven consultative approach to problem solving. Consulted with various companies in the internet/media, association, telecommunication, hospitality, ministry, financial, and insurance industries. Negotiated and directed 92 successful alliances and recruited 1,540 online marketing affiliates.

AREAS OF EXPERTISE
Business Development Research & Market Analysis New Product, Partnership & Program Development Contract Negotiation & Vendor Management Marketing Strategy & Business Planning Online Strategy & Consulting Business Process Reengineering

WORK EXPERIENCE
American Bible Society, Chantilly, Virginia	2005 - Present
Strategic Partner Manager; Web Strategist; promoted to Director, Digital Development
Conducting research, developing online strategies, negotiating new partnerships, and finding win-win solutions for $400M, 193 year old organization. Engaging in systematic research to devise new initiatives and guide organizational direction. Leading a wide array of projects and strategic initiatives from conception and beta testing to roll-out. Created first mobile marketing initiativeâ�?�?multi-city campaign generated an average response rate of 51%. Negotiated contract and launched e-commerce affiliate program for (www.bibles.com) resulting in 409 new affiliates in the first month and $55K in new sales since inception. Created strategic operating plan for Information Technology Departmentâ�?�?pioneered and negotiated numerous affiliate marketing, mobile, IPTV, and web analytics vendor contracts. Founded and directed first social networking initiative ShareYourStoryNowâ�?�?customer blog serves as qualitative data collection mechanism and generates incentive products for donors. Interviewed 103 recording artists for www.sysn.orgâ�?�?videos among most popular on market leading video based social networking platform. -
Wennermarketing, Washington, DC	1995-1999 and 2003-2004
Contract Consultant
Advanced organizational growth through development and execution of strategic initiatives and operational efficiencies. Partial client list includes: National Geographic Society, Ethics Resource Center, Internet Society, and Faith in the Family International. Recruited and/or managed over 1,100 affiliate marketing partnerships for National Geographic's online storeâ�?�?increased affiliate program sales by $245,390 (363% increase over previous year). Developed and launched Ethics Resource Center's "Leaders on Ethics" initiativeâ�?�?recruited and interviewed Fortune 500 CEO's speaking out about ethics in the workplace. Directed Internet Society's lapsed e-mail membership marketing campaignâ�?�?generated an 18% response. Researched, developed, and launched go-to-market strategy for Faith in the Family Internationalâ�?�?currently serving as the parent organization to 15 affiliates. -
National Recreation and Park Association, Ashburn, Virginia	2002 - 2003
Membership Director
Directed membership department for 22,000+ member association during leadership transition ($1.5M budget). Responsible for member services area, affinity programs, and marketing vendors. Member of senior management team with three direct reports. Managed state partnership program and membership development campaigns. Conducted research and created model to determine previously unknown lifetime value of a member. Designed new membership recruitment campaign for annual conference that increased association membership and attendee registration. -
Crosswalk.com, Chantilly, Virginia	1999 - 2001
Sr. Account Manager; promoted to Director of Corporate Communications
Negotiated, designed, and executed online business partnerships. Directed staff, events, and activities for media company's Marketing, Business Development, and Customer Service Departments. Member of senior management team with three direct reports. Negotiated new partnerships and assessed and restructured lapsed contracts resulting in $3.3M in new revenue. Managed 26 corporate partnerships and online sponsorshipsâ�?�?directed internal and external resources (e.g., advertising, technical development, marketing, reporting, etc.). Negotiated and implemented online Customer Relationship Management (CRM) solutionâ�?�?reduced customer inquiries by 70% and overhead by $40K annually. Transitioned 11,000 Web-filtering subscribers to a strategic partnerâ�?�?saved $90K in annual operating expenses and generated more than $35K in new revenue. -
Prison Fellowship Ministries, Reston, Virginia	1995
Marketing Coordinator
Coordinated cause-related marketing initiatives for largest nonprofit ($28M) dedicated to working with prisoners, ex-prisoners, and their families. Designed, developed, and coordinated partnership and event exhibition strategy for Promise Keepers' conferences (events held in 13 cities). Successful partnership featured in New Man magazine. Assisted in the development of a pilot internship programâ�?�?employed 10-15 students a year. -
MCI, Arlington, Virginia	1992 - 1994
Sales Supervisor; promoted to Insights Program Manager
Managed 34 telemarketing sales professionals and led corporate headquarters best practice Supervisor Insights Program for second largest telecommunications provider. Increased Supervisor Insights budget to $325K and expanded program scope to include a Managers Insights. Improved existing program and developed new sales products for cross-divisional senior executives. Created best practice contest manualâ�?�?increased telemarketing sales and company-wide efficiencies. Awarded "MCI Commendation Award" for Insights program efforts. Earned "Top Sales Supervisor Award" as an MCI Sales Supervisor. -
Resort Recreation & Tennis Management, Hilton Head Island, South Carolina	1990 - 1992
Recreation Manager; promoted to Sales Representative
Managed and mentored eight college interns who provided outsourced recreational services to timeshares, hotels, and resorts. Generated $600K in revenues over three month period via cold calls. Managed and successfully launched four outsourced activity programs. Developed partnerships with local businesses to promote recreational products and services. -

EDUCATION
Missouri State University, Springfield, Missouri, 1986 - 1990
BS in Organizational Communications
Imperial Collegeâ�?�?University of London, London, England, 1990 - 1990
Minor Criminal Justice in Cultural Studies

AWARDS
MCI Commendation Award MCI Regional Top Sales Supervisor Award

CERTIFICATIONS & TRAINING
Pragmatic Marketing Certified, Omniture Analytics, Practical Product Management, Effective Marketing Programs, Internet Marketing, Continuous Improvement (TQM), Fundamentals of Marketing Management for Associations and Foundations, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, and Conflict Management.

Scott Wennermark's Resume (Last updated June 14th 2009)